# BeeThere (בידר)

> BeeThere is a Tel Aviv based operating partner that brings category defining global consumer brands in wellness, beauty, home, and lifestyle to the Israeli market. Capital, international logistics, regulatory approvals, ecommerce, and national retail distribution under one roof.

Website: https://beethere.io/
Location: Tel Aviv, Israel

## Investment Thesis & Operating Model

"Great products just need to be there. The people who carry your brand are the ones invested in it."

Unlike traditional importers or third party distributors, BeeThere operates as an invested local partner across three integrated stages:

1. **01 Selection**: Identifying category defining global consumer brands in wellness, beauty, home, and lifestyle ready to lead in Israel.
2. **02 Investment**: Co investing proprietary capital into initial inventory, Israeli Ministry of Health (MoH) and regulatory approvals, and launch marketing from day one.
3. **03 Scale**: Running international freight, customs clearance, localized direct to consumer ecommerce, and nationwide retail distribution to grow each brand into a household name in Israel.

## Platform Capabilities (Full Market Ownership Under One Roof)

* **Capital & Inventory**: Co investing in stock and market launch alongside global brand founders.
* **Logistics & Regulation**: In house international ocean and air freight forwarding, customs brokerage, warehousing, and Israeli Ministry of Health (MoH) regulatory approvals powered by strategic integration with ISLINE (https://www.isline.co.il/).
* **Ecommerce & Brand Growth**: Localized direct to consumer (DTC) storefronts, performance marketing, marketing automation, and digital scale.
* **Nationwide Retail**: Direct distribution and placement across Israel's leading pharmacy, wellness, lifestyle, and national retail chains.

## Leadership & Partners (השותפים בבידר)

* **Orel Hershkovitch (אוראל הרשקוביץ)** · Co Founder & CEO
  CEO of ISLINE (https://www.isline.co.il/), one of Israel's leading international freight forwarding and logistics groups, leading the group today following its 2024 acquisition by a publicly traded group. Over a decade at the helm with deep institutional relationships across Israeli retail chains, customs authorities, and banking, alongside investments across global supply chain, retail infrastructure, technology, and commercial financing.
  LinkedIn: https://www.linkedin.com/in/orelhershkovitch/

* **Stav Kaynar (סתיו קיינר)** · Co Founder & Managing Partner
  Technology operator, investor, and cross border strategist. Former COO of Twik (ecommerce personalization technology), active mentor at Techstars and the 8200 Alumni Association, and current EL AL Boeing 787 Captain in the United States weekly, enabling regular in person alignment with partner brands across North America and Europe.
  LinkedIn: https://www.linkedin.com/in/stav-kaynar-b89a57213/

* **Bella Sade (בלה שדה)** · Partner, Ecommerce, Brand Development & Growth
  Entrepreneur and growth operator bringing hands on experience in building and scaling consumer ecommerce operations, digital marketing, AI automation, and brand development in Israel and globally.
  Website: https://bellasade.com/
  LinkedIn: https://www.linkedin.com/in/bella-sade-a20767190